The 138th Canton Fair

On October 15, 2025, the 138th China Import and Export Fair (Canton Fair), themed around "Innovation, Intelligence, and Sustainability", grandly opened at the Pazhou Complex in Guangzhou. As a member of the SHENZHEN CISBO TECHNOLOGY CO.,LTD team, I fully participated in the 2025 Autumn Canton Fair. This grand event gathering global business opportunities not only allowed me to intuitively feel the vitality of international trade, but also enabled me to witness the competitiveness of the company's core products through in-depth interactions with buyers from all over the world, gaining growth and insights beyond expectations.

Shortly after the booth opened on the first day, it was surrounded by a group of buyers from Southeast Asia—they were an inspection team from a local logistics group, looking for a reliable blind spot safety solution for their freight fleet.I took the initiative to explain and invited them to experience the simulated driving: when operating the simulated truck to turn, the screen of the AI 360° Blind Spot Monitoring System immediately clearly marked the pedestrians and non-motor vehicles behind and on the side; at the same time, the PWAS Proximity Warning Alert System issued a progressive audio-visual warning. When switching to the low-light scene at night, the BSD Blind Spot Detection System could still accurately identify static obstacles 10 meters away. A purchasing manager tested repeatedly and couldn't help giving a thumbs up: "Our fleet often travels in urban-rural junctions. The visibility is poor at night and on rainy days, and blind spot accidents occur frequently. Your system not only provides clear images and timely warnings, but also is easy to operate, making it simple for drivers to get started." During the communication, I learned that they were most concerned about product stability and after-sales maintenance. When they learned that our products have passed IP69K dust and water resistance certification, are suitable for extreme environments from -40℃ to 85℃, and have mature service outlets in more than 40 countries around the world, they immediately requested detailed product information and quotations, agreeing to conduct in-depth follow-up discussions.
There were many such warm interactions during the exhibition. A buyer from Europe brought the latest local automotive safety regulations and specially consulted whether our products meet the latest EU standards. We showed him the company's EU ECE certification and the algorithm parameters of the products optimized for European road scenarios. After careful verification, he recognized our customization capabilities: "Many suppliers only provide standardized products. Your ability to adjust solutions according to different markets is very professional." In addition, buyers from the Middle East focused on the product's performance in sandstorm environments. We played on-site field test videos of our Saudi infrastructure projects, allowing them to intuitively see the stable performance of the products in high-dust environments, thus eliminating their concerns.

Our products not only attracted new customers, but also brought back "repeat customers". An Indian customer who had previously purchased our PWAS system specially brought his partners to the booth and recommended us to them: " SHENZHEN CISBO TECHNOLOGY CO.,LTD products have withstood the tests of high temperature and sandstorms at our infrastructure construction sites, reducing the accident rate by 90%. They are trustworthy." The recognition from old customers is more convincing than any promotion, attracting new buyers around to gather. The popularity of the booth reached its peak at one point. In the end, we reached intentional cooperation with 10 overseas buyers during the exhibition, and another 30 buyers clearly stated that they would visit the company's headquarters and production base for on-site inspections.

In addition to gaining orders and potential customers, this exhibition also made me clearly see the differences in market demand: buyers from Southeast Asia focus on cost-effectiveness and operational convenience, while buyers from Europe pay attention to regulatory certification and environmental performance. This first-hand information provides an important basis for us to optimize product solutions and accurately connect with regional markets in the future. At the same time, I deeply realized that the Canton Fair is not only a platform for product display, but also a bridge for technical exchange. Through communication with peers and buyers, I learned about the development trend of intelligent connected vehicles, and also realized that we need to continue to make efforts in the intelligent upgrading of products, such as integrating more AI algorithms to achieve more accurate risk prediction. The profound technical accumulation of SHENZHEN CISBO TECHNOLOGY CO.,LTD in the automotive electronics field for more than 20 years and the product concept of "customer demand-oriented" are the core competitiveness that enables us to gain recognition in the global market.

Beyond the immediate business outcomes, this exhibition experience also strengthened my confidence in the company’s long-term global strategy. Facing diverse inquiries and real-world application challenges on site required not only solid product knowledge, but also a deep understanding of customer scenarios and industry trends. The ability to respond professionally and flexibly further highlighted CISBO’s technical depth and organizational strength.

In the future, I will feed back the market information and customer needs gained from this exhibition to the R&D and sales teams, contributing my strength to product iteration and market expansion.By transforming these first-hand insights into concrete improvements, we can continue to enhance product competitiveness and support CISBO’s steady growth in the global automotive safety electronics market.